In her appearance on The Yard, she called NFTs an “important form of monetization” and suggested that YouTube is well-positioned to embrace social tokens. That’s why she’s making moves to support that ecosystem on her platform. Wojcicki owns “a few” NFTs, and she likes the potential of non-fungible tokens as a revenue stream for creators. YouTube’s plans for NFTs may involve Content ID. “We had no idea that the Rewind video in 2018 was going to go badly,” she said. For example, Wojcicki admitted that she did not expect the most-disliked video in YouTube history to receive such a negative response. She explained that the people running the platform “have access to data that individual creators may not have.”ĭespite all that data, community reactions sometimes catch YouTube by surprise. “We have to do what is the right thing for the ecosystem as a whole,” Wojcicki told Ahgren. So then why did YouTube go through with the change? Wojcicki explained that the small creators who are positively impacted by hidden dislikes don’t have amplified voices, so they aren’t heard as loudly as the naysayers. The 23-year Google vet explained that her team is always calculating how creators will react to major updates, and in that case, the resulting backlash was expected. Obviously, Ahgren had to ask Wojcicki about the controversial decision to make dislikes invisible to YouTube viewers. If you would prefer an abridged version, allow me to run through some of the main points of conversation the two power players discussed: YouTube knew the decision to hide dislikes would be unpopular - but Wojcicki doesn’t always see the hate coming. The entire interview is available on Ahgren’s YouTube channel.
At the same time, Wojcicki provided open and honest insights about the “serious” topics Ahgren broached, and her candor earned her props from the comments section. Wojcicki brought Ahgren a chair with his face on it, and the streamer quizzed his guest on some emotes associated with her competitor Twitch. There was plenty of fluff in the interview. In a recent episode of The Yard, YouTube’s top exec and its big-name signee enjoyed a wide-ranging conversation that spanned multiple hot topics in the digital video industry. Wojcicki wasted little time before deciding to take Ahgren up on his offer. Additionally, she managed a $1.65 billion purchase of YouTube in 2006 and the $3.1 billion purchase of DoubleClick in 2007.Subscribe for daily Tubefilter Top Stories Subscribe Wojcicki was the first product manager of one of Google’s seminal advertising products-AdSense in 2003. She worked in marketing at Intel Corporation in Santa Clara and was a management consultant at Bain & Company and R.B. Before, she worked as Google’s first marketing manager in 1999. Wojcicki is a board member of UCLA Anderson School of Management. She appeared on the board of Room to Read and Salesforce in 2014. She recieved the “Free Expression Award” by the Freedom Forum Institute on April 15, 2021. Through this, she announced the initiative YouTube Learning, which invests in grants and promotion to support education-focused creator content on July 20, 2018. Further, she emphasized educational content as a priority for the company. She has also tightened YouTube’s policy on videos it regards as potentially violating its policies on hate speech and violent extremism.
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